We are looking for someone who is creative, has excellent interpersonal and communication skills with at least 5 years of experience in communications, digital marketing, website development and content creation.
Area of Focus:
Marketing, PR, eCommerce, Brand Recognition and Loyalty Marketing
Responsibilities include (but not limited to):
- Plan, develop and lead Annual Business, Marketing and PR Plan
- Execute a results-driven, multi-platform communication strategy reflecting our business priorities
- Ensure all communications are in line with brand positioning and strategic plans
- Work closely with local and international media to maximise exposure across online and offline platforms, enhance positive brand image and achieve publicity mileage goal
- Be a brand ambassador of owned brands, work with all departments and drive ROI through all communication channel
- Source and maintain strategic partnerships to increase marketing reach and revenue
- Plan and execute hotel’s promotions and digital campaigns. Track exposure and evaluate performance in accordance with ROI and KPI goals
- Plan and execute marketing projects, including SEO, database building and marketing, email, social media, GDS and corporate social responsibility
- Work closely with marketing agency for SEM, display advertising, social media advertising and retargeting campaigns to maximise and increase revenue for promotions segment
- Generate demand and actively contribute to eCommerce activities
- To increase the hotel’s revenue by initiating programmes to increase profitability, drive occupancy, while enhancing guests’ engagement.
- Design, build, and maintain user experience on digital platforms for all owned brands
- Enhancement for Online to Offline customer journey
- Manage online reputation management channels and communications and handle crisis management
- Research market demand for the brands’ products and services
We would love to hear from you, if you can check the following listed:
- Experience and / or familiar with the Hospitality industry
- Online to offline e-commerce initiatives (and vice-versa) is a must
- Track records of implementation of effective digital media strategies and campaigns, including social media, metasearch, SEO and SEM
- Analytical with a data-driven mind
- A team player with exceptional problem solving abilities, resourceful and can do attitude
- Agile and quick to adjust to new market developments and work situations
- A flair for writing
Have your portfolio ready – your best write-up and if available, video, visual and content that you have created.
